I’ve got to admit that chocolate is one of my favourite treats but I often feel a little guilty after I’ve indulged in a piece (or bar!). And it’s hardly surprising as chocolate is most commonly associated with its fat content. However I recently heard
When it comes to working in or running your own salon, it’s important to realise that you’re selling an aspirational dream. Your customers are looking for a more attractive self and they are using your services as a way of achieving this. In some ways,
In a previous blog, we discussed the two possible methods for creating a website – creating your own or paying a web architect to create one for you. If you have decided to find a web architect (also known as a web developer or web
In a recent study, a number of men and women in the UK were asked to share how much they spend on beauty products and beauty treatments each month and the results were surprising even to those within the beauty industry. Traditionally a women’s industry,
Although in recent weeks we have been discussing the use of the internet to promote and market your beauty salon or nail bar, this week we’re going to look at another popular, and effective, form of marketing – direct mail.
Direct mail has developed a
Image is everything in the world of fashion and beauty. Although most people don’t like to admit it, most take you at face value – judging your character by your appearance. A potential customer will not only be judging your salon by the look and
It is the era of digital with virtually everything being done online. We can make doctors appointments, do our grocery shopping and even connect with friends via the internet. With some companies having websites, the question is whether you need a website for your beauty