Next Step Beauty Cookie Policy

Last updated: 15 September 2026

This Cookie Policy explains how Next Step Beauty uses cookies and similar technologies on www.nextstepbeauty.co.uk. Please read it alongside our Privacy Policy, which explains how personal information is handled.

What are cookies?

Cookies are small files stored on your phone, tablet or computer when you visit a website. They can help a website remember your basket, recognise a signed-in session and understand how its pages are used. Similar technologies include browser storage and tracking pixels.

Some cookies last only for a browsing session. Others remain until their expiry date or until you delete them. Cookies may be set by this website or by a third-party service used on the website.

How cookies and similar technologies are used

Website operation, basket and security

Our WordPress and WooCommerce website uses session information to support features such as account access, keeping items in your basket and completing checkout. Security and payment services also process information to help prevent fraud and automated abuse. Blocking cookies needed for these features may prevent them from working properly.

Analytics and order attribution

Our website integrates Google Analytics and tools supplied through Google Tag Manager to understand visits, page use and actions such as purchases. WooCommerce attribution and Metorik tools help connect orders and basket activity with the source of a visit, such as a campaign or referring website. This information helps us understand which parts of the website and our marketing are effective.

Advertising and marketing

Google Ads and Meta advertising integrations are configured on our website to measure advertising results and support remarketing. These technologies may associate visits or actions with an online identifier. Mailchimp is also integrated with the website to support marketing features and measurement. Advertising and marketing tracking is separate from the information needed to keep your basket or process a payment.

Payments, forms and external services

Our website integrates payment services including PayPal and Stripe. The information and technologies used depend on the payment method and features you select. Cloudflare Turnstile helps protect forms against automated submissions. These providers may process device, connection and interaction information when their services are used.

Following a WhatsApp or other external link takes you to a separate service. That service’s own privacy and cookie information applies there.

Your choices

Cookies and similar technologies that are strictly necessary to provide a service you request do not require cookie consent. Where consent is required for optional analytics or advertising technologies, it must be a positive choice. Simply reading this policy or continuing to browse does not constitute consent.

You can use your browser’s privacy settings to review stored site data, delete cookies and block cookies, including third-party cookies. The options vary by browser. Look for “Cookies”, “Site data” or “Privacy” in your browser settings. Deleting cookies does not itself prevent new cookies being stored, so you may also need to change your blocking settings.

Blocking all cookies may affect your basket, sign-in or checkout. Browser settings do not necessarily prevent every type of tracking, and are not a replacement for any consent controls the website is required to provide.

You can also review advertising preferences in your Google or Meta account. These preferences apply to those providers and do not automatically change every setting on this website. If you need help with a cookie or privacy choice, please contact us.

How long information is kept

The lifetime of a cookie or stored identifier depends on its purpose, the provider and the service settings. Session cookies are temporary; persistent cookies remain until they expire or are deleted. Your browser’s site-data controls can show the cookies stored on your device. Cookie expiry is separate from how long information already collected is retained; see our Privacy Policy and the relevant provider’s privacy information for further details.

Further information

For independent guidance about cookies and your choices, visit the Information Commissioner’s Office guide to cookies.

We may update this policy when the website or the services it uses change. The date above shows when this text was last updated.

Contact Next Step Beauty

If you have questions about this policy, please use our contact page or call 0203 829 8856.