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Our Beauty Industry Blog

Explore practical nail and beauty tips, advice on choosing and completing your training, and ideas for building your career. Browse our latest articles below.

50 articles · Page 1 of 6

Beauty brush, mirror, skincare jar, nail polish and lilac towel around “Your First Treatment Menu” and “Make it yours!”

How to Plan Your First Beauty Treatment Menu

Your first beauty treatment menu should reflect the services you are qualified, equipped and ready to provide. Start with a manageable selection, describe each treatment clearly and leave room to expand as your skills and client enquiries develop. If you are still training, you can build a private draft now. It gives you a practical […]

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What Are Gel Extensions? Gel Extensions vs Gel Polish

Gel polish adds colour; gel extensions add length. Compare the services, understand maintenance and removal, and choose training that matches the skills you want to learn.

What Is Your Favourite Marketing Tool For Nail & Beauty Salons?

I would say that one of the most effective marketing tools for salons is social media, particularly Instagram. Instagram offers a visually-driven platform that perfectly aligns with the nature of our industry, where clients seek inspiration and aesthetics. Salons can leverage Instagram to showcase their nail artistry, beauty treatments, and salon ambience through captivating images and videos.

What Are The Most Essential Marketing Tools For A Nail & Beauty Business?

I can attest that several essential marketing tools are indispensable for business owners looking to promote their Nail & Beauty services effectively. Here are some of my key recommendations:

How Do I Market Myself As a Nail Technician?

Marketing yourself as a nail technician requires a combination of strategic branding, effective communication, and showcasing your expertise. Here's a comprehensive guide on how to market yourself as a nail technician:

Are Acrylic Nail Fumes Dangerous?

Acrylic nail fumes can indeed pose health risks if proper precautions are not taken. The fumes produced during the application and curing process of acrylic nails contain various chemicals, such as methacrylate monomers and polymers, which can be harmful when inhaled in high concentrations over a prolonged period.

Silk and Fibreglass Nails – Top Tips

After years of being in the nail industry, it has become clear that Fibreglass and Silk are often the two systems forgotten about by many nail technicians, although they are one of the first nail systems in the industry. Students will attend courses not even knowing or heard of the system. UV Gel and Acrylic systems take the lead with most nail technicians, but the question I ask is why?

The Most Popular Influencers In The UK Beauty Industry (A – Z)

UK beauty influencers are individuals who have established a significant online following by creating and sharing content related to beauty, skincare, makeup, and other aspects of personal grooming. They use social media platforms such as Instagram, YouTube, and TikTok to share their expertise, product reviews, tutorials, and personal recommendations with their followers.

55+ Ways To Attract New Clients to Your Nails and Beauty Business

In the competitive world of nails and beauty, attracting new clients is crucial for the growth and success of your business. With the right strategies and a well-executed marketing plan, you can draw in a steady stream of new customers. In this blog post, we'll explore over 55 effective ways to attract new clients to your nails and beauty business. From online promotions to in-person networking, these techniques will help you expand your customer base and increase your revenue.

Am I Using The Right Makeup For My Skin Undertone?

In blog post, I delve into the fascinating world of makeup and the importance of matching it to your skin undertone. Understanding your undertone is the key to unlocking a flawless and radiant complexion. Whether you have a cool, warm, or neutral undertone, I've got you covered with expert tips and advice on selecting the right shades of foundation, blush, lipstick, and eyeshadow. Get ready to discover the art of harmonizing makeup with your unique skin undertone to enhance your natural beauty. Let's dive in!

Articles on technique, choosing the right course and building a business — for people just starting out, and for those adding to skills they already have. Use the topic buttons above to narrow it down.

Where To Start

If you are not sure which course fits, start with the area rather than the course. Each one explains what you will learn, how the work is assessed and what you will need to practise on.